ASHWIRE/LABS
AI product studio · Florida · est. 2026

Apps that rise from the ash, wired with AI.

Ashwire Labs builds consumer apps for play, daily life and getting things done. Small teams, fast loops, and AI where it actually makes the product better.

Get early access See what we're building
> status: ignitingprojects in the forge: 3ashwire.ai
Three lanes

What we make

Every Ashwire product sits in one of three lanes. Each one starts from a real annoyance or a night that could have been more fun, then gets an AI core that earns its place.

01 · PLAY

Games

Worlds that react to you. AI game masters, characters that remember, and runs that never play out the same way twice.

Codename EMBERAn AI dungeon master for co-op nights with friends.In the forge
02 · LIVE

Lifestyle

Apps for the rest of your day: meals, fitness, routines and hobbies, with an assistant that learns your patterns instead of nagging.

Codename KINDLEA habit coach that adjusts when life gets messy.Sketching
03 · FLOW

Efficiency

Tools that take the busywork off your plate. Sort, summarize and schedule so the important stuff gets your attention.

CINDERBOXYour context locker: your facts locked on your phone, an AI agent you own, and prompts that fill themselves in.Coming soon · Android first
// EMBER and KINDLE are sample codenames. Cinderbox is real: see the product page.
The burn cycle

How we build

Every product goes through the same loop. Ideas that don't survive it go back to ash, and the next one starts from what we learned.

  1. 01

    Spark

    Find a real problem or a missing kind of fun, and test it with people before writing code.

  2. 02

    Wire

    Build the smallest version with the AI doing the hard part, and cut everything else.

  3. 03

    Ship

    Put it in front of real users in weeks, then watch what they actually do.

  4. 04

    Rise

    Double down on what works. Burn down what doesn't, and carry the lessons forward.

user datahead
role founder
mark phoenix
focus games · life · flow
uptime since 2026
From the founder
"The phoenix is on my arm for a reason. You build, you burn it down when it's wrong, and you come back better. That's how this studio works."

Ashwire Labs was started by Stephen, known online as Datahead, to turn a running list of app ideas into real products people use every day.

Early access

Be first through the fire

Get invites to test new Ashwire apps before they launch. One email when something ships, nothing else.